Essential Pre-Interview Prep

Candidates often say that they don’t know how much or how little information to research before attending interview with a client and to be honest it’s quiet a normal concern to have.

Some clients’ expectations are going to be higher / lower than others so you need to make sure you’re doing enough.

How do I do this you ask?


Word of Mouth

Word of mouth always has been and probably always will be one of the most effective forms of taking in information.  If you know someone working at ‘said company’ then make sure you go ahead and ask them

Things to ask about:

  • Culture
  • Expectations
  • Tenure of Staff
  • Who’s Who & What’s What?



A lot of websites have an ‘about me’ section these days.  There are a number of things that you can pull from the website in order to get a better understanding of the business

Things to look for:

  • How long are they in business?
  • What do they do?
  • Who are their clients?
  • Who’s the MD?
  • What do they stand for?



Are they quite active on facebook? If so, what are they posting about? Is it local information or is it about their company? Can you see what they’re involved in? Any volunteering, sponsorships or community fundraising up there?

Things to search for:

  • How many followers do they have?
  • Are they very active on facebook?
  • What are they involved in?


Newspaper Articles

Most towns / cities will have a local newspaper and although you probably aren’t going to scour the archives for the odd article about a company – don’t forget a lot of newspaper articles are actually online these days so you may find something there.

  • Look for involvement in community events
  • Any major changes within the business
  • Opening days or events attended



I’m not a bigger twitter-user myself, but you either are or you’re not and some people live for tweets.  A lot of tweets put online by companies are links which may be quite informative, especially if you can bring them back up in interview

  • Links to blogs, articles etc


Ask your recruitment consultant

As consultants, we will generally know a good bit about the client and although you still need to do your research – we may be able to give you a couple of extra little inklings into the world of your prospective employer.

Just remember that depending on the position you’re applying for you may need to learn that little bit more about the sector itself.

Eg. If you’re attending a marketing interview – you may need to find out the structure of their marketing team – Would you be in a standalone position or would there be a team of dedicated marketers around you? – Is SEO or PPC a big focus on this role? –

If it’s a PA role – who are you going to be PA to and what are the main needs of that person? Do they travel a lot?

It doesn’t take a lot of time to do research on a company and if you’ve got to the point of an interview then make sure you’re putting in that extra little bit of work.

It could be the make or break for you getting this job.


For a confidential discussion with one of our recruitment consultants here at Optimize Recruitment please call 0567786631 or visit for more information

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