It’s not all about the Money. Culture is Key!

Culture of the organisation is key to new hires and while skillets’ and experience are important when hiring new members for your company, you also need to hire for culture fit. An employee’s skills may get them in the door, but your culture is what will keep them there.

So what is company culture and how does it impact the workplace? Company culture is the personality of a company. It defines the environment in which employees work. Company culture includes a variety of elements, including work environment, company mission, value, ethics, expectations, and goals.

Culture has always been important, it is one of the differentiators to set your company apart from the competition and it’s also what attracts the right talent and brings in the “right” customers. A positive culture in business today is, unfortunately, the exception rather than the norm, but I personally believe this will change as we note the changes evolving within the workplace and employee market. In my own career, I had worked for an IT start-up company whose culture was focused on growing the company and aligned with the exit strategy at that time. This was my first exposure to “culture” and an excellent one I may add, as goals and expectations were achieved very quickly, communication processes at “all hands” quarterly meeting ensure no silos, clear vision for all the employees and all employees were highly motivated. The company was a fantastic place to work and when I moved on I brought some of these values and ideas to my next position.

I do believe companies are starting to put more time into creating a strong company culture environment which can clearly differentiate the business performance by motivating employees and coordinating their behaviour towards a vision and specific performance goals that benefit the company and the employee.  I also believe that CSR has attributed to company actions and behaviour. We can all learn from the IT sector cultural approach whereby, if we move with the times we too can retain our staff and given the skill set shortage currently in the marketplace this is significant.

Plus, with more than 30% of the workforce now made up of Millennials culture is more important than ever. Millennials want to work for companies that share their values. They want to feel like their work has a purpose and makes a difference. In short, they want a good culture fit.

So, develop a strong corporate culture first and foremost. Determine what behaviours and beliefs you value as a company and have everyone live true to them.

Remember your employees‘ enthusiasm will also be apparent to your customers and will be an attractive selling point for them.

Culture is a vital and unique part of every company. It’s what makes people decide to join a team and is the biggest reason employees choose to stay or leave. It’s the key to gaining and maintaining a true competitive edge.

“Being a great place to work can be the difference between being a good company and a great company

Because team and cultural behaviours are so important in today’s workplace, matching candidates that align with your company’s values and purpose is key. Our Account Managers in Optimize take time to meet with clients and while critically evaluating the skillset requirements of the position, they too critically evaluate the culture of the company to ensure we get the right candidate to suit the culture of our client’s organisation.

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