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Brand Manager – Kilkenny

Brand Manager (Kilkenny)

Established business based in Kilkenny City is seeking a Brand Manager to join their team. 

Duties of the role:

  • Create and implement a marketing strategy plan.
  • Research consumer markets, monitor market trends, identify and propose potential areas in which to invest, based upon consumer needs and spending habits.
  • Set up a framework for management of ambassadors and sponsorships to ensure they are delivering on investment and adhering to brand guidelines.
  • Monitor product distribution and consumer reactions through focus groups and market research and use these insights to inform the marketing plan.
  • Work with support agencies for design, videography and digital to ensure that the content is of an exceptional standard, timelines are met, and budgets adhered to.
  • Supervise the sign off of marketing literature and campaigns, liaising with technical and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines.
  • Forging strong and mutually beneficial relationships with key marketing personnel within the retail, trade and other buying organisations.
  • Develop and deliver a portfolio of marking materials to support key channels – Retail, online and trade.

Requirements of the role will include:

  • A degree or diploma in marketing or design is preferred
  • 3 years’ experience in a similar role is essential
  • Good analytical skills, able to respond to results and consumer research
  • An excellent communicator, both verbally and in writing
  • Ability to manage different projects at the same time
  • Organised and methodical
  • Understands the pet consumer sector or similar and has a genuine interest in the area of animal nutrition
  • Works well under pressure
  • Energetic and passionate about their product speciality
  • Able to work well with a wide range of people from different parts of the business

For additional information and a confidential discussion on this and similar opportunities contact: Gemma Butler on 056-7786631 or email gemma@optimizerecruitment.ie

All applications will be dealt with in the strictest confidence and your CV will never be released without your prior approval.

Job Ref Number: 19287

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