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Content Specialist Consumer Marketing – Kilkenny

Content Specialist – Consumer Marketing

A leading company based in Kilkenny are looking for a Content Specialist to join their team.


  • Accountable for content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
  • Understand all components of photo and video production – from creative conceptualization to production execution in the field to editing and final delivery on assigned photo and video projects.
  • Maintaining industry relevancy by identifying and analysing the latest digital trends and tech developments in mobile marketing
  • Creates content within established brand guidelines.
  • Independently experiment with and test content that’s supportive of a growing, global user base
  • Collaborates across functions and silos to deliver effective content marketing to meet the business objectives at the lowest possible cost
  • This role requires a brand publisher mindset: to create the content our audience is looking for and then to optimize the path to conversion
  • Collaborate with Content & Strategy team peers on all projects to produce high quality photo and video deliverables.
  • Management of social channels and associated communities. This person must understand the basic best practices of the main social media channels, which content and approaches work on each, and why.
  • Develop a user outreach programme to grow user generated and influencer content.
  • Design and deliver experiences that help our customers and our business grow
  • Collaborate across teams and disciplines to create a product-wide content strategy around user acquisition, e-commerce, product comprehension and onboarding
  • Expand and promote a style of content design that’s interactive, based on quantitative and qualitative data, and focused on users’ needs and values


  • At least 3 years’ experience producing digital content specifically, as well as channel-specific knowledge (video, blog, email, facebook, instagram etc.).
  • Fully proficient with multi-channel media tools: Video content creation and sharing
  • Proven track record of developing and executing editorial and content marketing with measurable results.
  • Relevant qualification in marketing or journalism preferred
  • Strong copywriter with a knack for creating content that has a good balance between thought-leadership and marketing.
  • Highly collaborative and open to feedback, adapting and fine-tuning content to the evolving needs of the organisation.
  • Self-starter with the ability to hit the ground running

For additional information and a confidential discussion on this and similar opportunities contact: Gemma Butler on 056-7786631 or email gemma@optimizerecruitment.ie

All applications will be dealt with in the strictest confidence and your CV will never be released without your prior approval.

Job Ref Number: GB-21709

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