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Head of Marketing (B2B) – Waterford

Head of Marketing (B2B)

A leading IT company based in Waterford are looking for a head of Marketing to join their team.

If you wish to operate in a fast paced, dynamic environment and possess the energy, drive, passion and ambition then this is the ideal role for you.


  • Develop, coordinate, manage and deliver all aspects of Marketing for all client portfolios and internal organisation strategy
  • In partnership with the CEO, senior management and marketing teams establish the brand strategy, vision and direction, as well as positioning and pricing strategies
  • Establish, and communicate the marketing strategy specific to the organisations target growth area
  • Lead the strategic development of marketing plans, and support the development of marketing tactics, that drive traffic, sales, and brand awareness throughout all channels (online, social media, advertising, PR)
  • Ensure effective management of all online presence and media, including third party e-commerce vendors
  • Work with the Head of Sales to tailor marketing plans to meet sales channel needs, projects, revenue and growth targets
  • Identify and action opportunities to reach new market segments and expand market share
  • Be responsible for cross-organizational teams, develop marketing projects, track progress, identify issues and develop solutions prior to deployment of marketing messages
  • Continuously research trends to positively impact the marketing message
  • Prepare and manage monthly, quarterly and annual budgets for the Marketing department
  • Participate in the quarterly and annual planning of company objectives
  • Ensure team is motivated, clear on vision/goals and their role in achieving these, and effectively executing and delivering results
  • Work collaboratively with multiple internal and external business partners


  • BSc or MSc in Marketing or relevant field
  • Head of Marketing or VP Marketing, preferably within the technology area (Cloud / MSP / VoIP / Security) minimum 5 years
  • Experience recruiting and leading a creative team
  • Strong knowledge of Online marketing channels – web analytics, SEO and Google AdWords
  • Experience managing external agencies and budgeting
  • A positive, confident and determined approach to build and managing a marketing team
  • Ability to make fast decisions with an entrepreneurial mind-set

For additional information and a confidential discussion on this and similar opportunities contact: Gemma Butler on 056-7786631 or email gemma@optimizerecruitment.ie

All applications will be dealt with in the strictest confidence and your CV will never be released without your prior approval.

Job Ref Number: 22116

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