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Marketing Manager (B2B) – Waterford

Marketing Manager (Waterford) B2B

Leading IT business based in Waterford has a new exciting opportunity for an experienced Marketing Manager to join their team.

  • Develop the brand of the business
  • Client liaison and development in conjunction with the sales team
  • Development of commercial opportunities and sales growth
  • Building and leading the marketing team
  • Development of websites, social media and digital database marketing.
  • Delivery of the company exhibition schedule to support the sales strategy
  • Develop campaign ideas and demand generation content for designated verticals
  • Manage day to day campaign activities including working with cross functions teams to drive execution against objectives and deadlines
  • Defining Marketing budgets and ROI on marketing campaigns, based on test marketing
  • Devise relevant case studies for marketing campaigns.

Reporting to the operations manager, the successful individual will have the following:

  • 3rd level Marketing qualification
  • 5+ years’ experience marketing experience
  • B2B marketing experience is essential
  • Detail working knowledge of Hub spot, Google analytics, WordPress and SEO
  • Understanding of Technology market, IT Networking, Private Cloud and VoIP / Telecoms
  • Proven track record for implementing a marketing strategy in line with key business objectives.
  • Ability to meet tight deadlines
  • Public relations: ability to interpret and write content for media campaigns IE: Trade magazines, social media, local/national newspapers, etc.

For additional information and a confidential discussion on this and similar opportunities contact: Gemma Butler on 056-7786631 or email gemma@optimizerecruitment.ie

All applications will be dealt with in the strictest confidence and your CV will never be released without your prior approval.

Job Ref Number: 21953

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